Our Story
| passionate students shaping the future of music and entertainment.
GROUNDBREAKING UNIVERSITY, A GBE SUBSIDIARY, WAS ESTABLISHED IN 2013 TO OFFER EMERGING BUSINESS AND MARKETING PROFESSIONALS (AGES 18-24) UNIQUE OPPORTUNITIES IN EVENT MANAGEMENT, PUBLIC RELATIONS/PROMOTIONS, ADVERTISING, SPORTS MARKETING, LEADERSHIP, ENTREPRENEURSHIP, AND ENTERTAINMENT.
GROUNDBREAKING U (or gbu) IS ONE OF THE LEADING, AND FASTEST GROWING COLLEGE-BASED, PROMOTIONS TEAMS IN THE SOUTHEAST. IN ADDITION TO ASSISTING, AS NECESSARY, WITH THE PRINCIPLE BUISINESS SEGMENTS OF GBE, GROUNDBREAKING U WILL SPECIALIZE IN A WIDE RANGE OF PROMOTIONAL SERVICES INCLUDING:
radio/digital
outdoor
mobile
social media
live events
on-demand entertainment
distribution
Once based in the intended 30+ markets, GBU will have the largest reach WITH THE most immediate access to our targeted urban audience, and will, thus, be the core of GBE’s success, as it pertains to sales, promotions and event management.
The goals are to funnel resources and networks, from top to bottom, between both sectors, to strengthen our presence and profitability, aND to ensure we build the succession of GBE through our collegiate leg!
THE ULTIMATE GOAL IS TO ESTABLISH A GBU TEAM (THAT FUNCTIONS LIKE AN ON-CAMPUS ORGANIZATION) ON EACH MAJOR CAMPUS IN OUR SIX TARGETED REGIONS. EACH TEAM SHALL CONSIST OF A MINIMUM OF 20 MEMBERS. SPECIAL ACCESS, INCENTIVES, AND PRIVILEGES WILL BE GRANTED TO THE MEMBERS AND, PARTICULARLY, THE EXECUTIVE BODY MEMBERS SUCH AS THE PRESIDENT, VICE PRESIDENT AND TREASURER.
EACH EXECUTIVE BODY MEMBER WILL BE PAIRED WITH OUR GBE MANAGEMENT TEAM (AND OTHER AFFILIATE PROFESSIONALS) TO PASS ALONG EXPERTISE, RESOURCES, CONTACTS, INSIGHTS, NECESSARY OPERATIONAL POLICIES/PROCEDURES AND POTENTIAL VOCATIONAL OPPORTUNITIES.
OUR GOAL
